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Education
Ph.D., Marketing, 2010 (expected), University of British
Columbia
M.A., Economics, 2005, Simon Fraser University
B.A., Economics, 2001, Beijing University
Research Interests
Social Influence
Customer Relationships
Effects of Retail Environment on Product Judgments
New Product Design and Perception
Dissertation
Consumers’ Predicted and Actual Reactions towards Preferential
Treatment
Committee: Darren W. Dahl (Co-Chair), JoAndrea Hoegg (Co-Chair), Karl
Aquino |
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PhD Candidate
Office: Henry Angus 673D
Sauder School of Business
2053 Main Mall
University of British Columbia
V6T 1Z2, Canada
Email: lan.jiang@sauder.ubc.ca |
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Refereed Journal Publications
Jiang, Lan, JoAndrea Hoegg, Darren W. Dahl and Amitava Chattopadhyay,
“The Persuasive Role of Incidental
Similarity on Attitudes and Purchase Intentions in a Sales Context,” forthcoming,
Journal of Consumer Research.
Meyers-Levy, Joan, Rui (Juliet) Zhu and Lan Jiang, “Context Effects from Bodily Sensations:
Examining Bodily Sensations Induced by Flooring and the Moderating Role
of Product Viewing Distance,” forthcoming, Journal of Consumer
Research.
Selected Research in Progress
Seeing Smiles: Consumers’ Adoption of Anthropomorphized Products, with
JoAndrea Hoegg and Darren Dahl
Effects of Member-Only Promotions on Non-Members’ Buying Behaviors, with
JoAndrea Hoegg and Michael Lewis
Course Taught
Marketing Management (COMM 465), University of British Columbia
Conference Proceedings and Presentations
"Seeing Smiles: Consumers’ Adoption of Anthropomorphized New
Products." Annual Conference of Society for Consumer Psychology, St. Pete Beach, FL, 2010
"Investigating Store Loyalty Cards from the Non-Cardholder
Perspective" Annual Conference of Society for Consumer Psychology, St. Pete Beach, FL, 2010
"Context Effects from Bodily Sensations." Association for
Consumer Research Annual Conference, Pittsburgh, PA, 2009
“The Influence of Tactile Input and Distance on Context Effects.” Annual
Conference of Society for Consumer Psychology, San Diego, CA, 2009
“The Persuasive Role of Incidental Similarity on Attitudes and Purchase
Intentions in a Sales Context.” Association for Consumer Research Annual
Conference, San Francisco, CA, 2008
“Incidental Similarity between the Salesperson and Consumer: Effects on
Attitudes and Purchase Intentions.” Annual Conference of Society for
Consumer Psychology, New Orleans, LA, 2008
Awards and Honors
AMA-Sheth Doctoral Consortium Fellow, 2009
UBC Graduate Student Travel Award, 2008
UBC E.D. MacPhee Fellowship, 2005-08
UBC C.K. Choi Fellowship, 2005
Simon Fraser University Graduate Fellowship, 2004
Professional Affiliations
Association for Consumer Research
Society for Consumer Psychology
American Marketing Association
Media Coverage
Vancouver Sun, Science Daily, Woman's World, Canada.com,
Ottawa Citizen, The Province
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