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Ravi Mehta
PhD Candidate, Marketing Sauder School of Business University of British Columbia
Email: ravi.mehta@sauder.ubc.ca Tel: 778-881-7790 |
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Dissertation Exploring the Role of External Rewards in Creative Cognition
Committee: Rui (Juliet) Zhu (Co-chair) Proposal Defended: March 2010 |
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Refereed Journal Publication Mehta, Ravi and Rui (Juliet) Zhu (2009), "Blue or Red? Exploring the Effect of Color on Cognitive Task Performances," Science, 323, 1226-29. |
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Research Under Review Mehta, Ravi, JoAndrea Hoegg and Amitav Chakravarti, “Knowing Too Much: False Recall Effects in Product Comparison,” revise and resubmit, revising for second round review, Journal of Consumer Research
Mehta, Ravi, Rui (Juliet) Zhu and Joan Meyers-Levy, “Resolving the Myopia versus Hyperopia Puzzle,” reject and resubmit, revising for resubmission, Journal of Consumer Research |
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Research in progress Mehta, Ravi, Rui (Juliet) Zhu, and Amar Cheema, “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Manuscript in preparation for submission to Journal of Consumer Research.
Mehta, Ravi, Karl Aquino and Rui (Juliet) Zhu, “Explaining the Licensing Effect in Moral Behavior,” Manuscript in preparation for submission to Journal of Personality and Social Psychology.
Sellier, Anne-Laure, Ravi Mehta, and Darren W. Dahl, “Exploring the Role of Playfulness in Creative Performance,” Manuscript in preparation for submission to Psychological Science.
Meyers-Levy Joan, Rui (Juliet) Zhu and Ravi Mehta, “Sit Up Or You Will Indulge: The Role of Body Posture in Self-Control Behavior,” Manuscript in preparation for submission to Journal of Consumer Research.
Mehta, Ravi, Rui (Juliet) Zhu, Dilip Soman and Boyoun Chae, “Can Warm Color Make You Behave More Warmly?” Three studies completed.
Wang, Chen, Ravi Mehta, Rui (Juliet) Zhu and Jennifer Argo, “Brighter or Darker? Investigating the Effect of Illuminance on Consumer Creativity,” Two studies completed.
Chae, Boyoun, Ravi Mehta and Rui (Juliet) Zhu, “Color and Fairness,” Two studies completed. |
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Industry Experience Manager Service Sales GE Medical Systems South Asia, New Delhi, India Feb 2002 – Feb 2004
Assistant Manager – Sales United Technologies, OTIS Elevators, New Delhi, India May 1997 – Feb 2002
Executive - Sales & Application Development ITW Signode India, New Delhi, India Feb 1996 - April 1997 |
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University of British Columbia | Sauder School of Business | Marketing Division
Last updated on June, 2010
Copyright ® 2010 |
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Media Coverage (Research) The New York Times, The Independent, NPR, CBC News, ABC News, Science Daily, Vancouver Sun. |
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Research Interests Consumer cognition and information processing Consumer creativity Atmospherics Self-regulation |
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