PhD Candidate, Marketing
Sauder School of Business
University of British Columbia
Refereed Journal Publication
Mehta, Ravi and Rui (Juliet) Zhu (2009), "Blue or Red? Exploring the Effect of Color on Cognitive Task Performances," Science, 323, 1226-29.
Research Under Review
Mehta, Ravi, JoAndrea Hoegg and Amitav Chakravarti, “Knowing Too Much: False Recall Effects in Product Comparison,” revise and resubmit, revising for second round review,
Journal of Consumer Research
Mehta, Ravi, Rui (Juliet) Zhu and Joan Meyers-Levy, “Resolving the Myopia versus Hyperopia Puzzle,” reject and resubmit, revising for resubmission, Journal of Consumer
Research in progress
Mehta, Ravi, Rui (Juliet) Zhu, and Amar Cheema, “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Manuscript in preparation for submission to Journal of Consumer Research.
Mehta, Ravi, Karl Aquino and Rui (Juliet) Zhu, “Explaining the Licensing Effect in Moral Behavior,” Manuscript in preparation for submission to Journal of Personality and Social Psychology.
Sellier, Anne-Laure, Ravi Mehta, and Darren W. Dahl, “Exploring the Role of Playfulness
in Creative Performance,” Manuscript in preparation for submission to Psychological
Meyers-Levy Joan, Rui (Juliet) Zhu and Ravi Mehta, “Sit Up Or You Will Indulge: The Role of Body Posture in Self-Control Behavior,” Manuscript in preparation for submission to Journal of Consumer Research.
Mehta, Ravi, Rui (Juliet) Zhu, Dilip Soman and Boyoun Chae, “Can Warm Color Make You Behave More Warmly?” Three studies completed.
Wang, Chen, Ravi Mehta, Rui (Juliet) Zhu and Jennifer Argo, “Brighter or Darker? Investigating the Effect of Illuminance on Consumer Creativity,” Two studies completed.
Chae, Boyoun, Ravi Mehta and Rui (Juliet) Zhu, “Color and Fairness,” Two studies completed.
Manager Service Sales
GE Medical Systems South Asia, New Delhi, India
Feb 2002 – Feb 2004
Assistant Manager – Sales
United Technologies, OTIS Elevators, New Delhi, India
May 1997 – Feb 2002
Executive - Sales & Application Development
ITW Signode India, New Delhi, India
Feb 1996 - April 1997
Media Coverage (Research)
The New York Times, The Independent, NPR, CBC News, ABC News, Science Daily, Vancouver Sun.
Consumer cognition and information processing